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New Challenges for Global OEMs in China.
Issued at 2011-08-17
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McKinsey & Company has identified six major drivers for the future success of multinational corporation (MNC) automotive players in China.
- The auto industry's political roadmap; The Chinese government's 12th five-year plan for the auto industry calls for foreign OEMs to develop and produce "new energy vehicles" (NEVs).
- Relevant policies and regulations for NEVs: As one of 7 strategic emerging industries, the local development of NEVs is supported by regulations that focus on both financial and technological considerations.
- Control mechanisms and government relations: Foreign automakers need to acquire an in-depth understanding of relevant Chinese government institutions and their decision mechanisms.
- Customers: China's evolving income distribution will drive strong growth in the low-cost passenger car segments.
- Competitors: Independent Chinese automakers have started to move out of the low-cost car segment and further upmarket.
- Suppliers: The emerging NEV market will create a new supplier landscape in China.
Source: McKinsey
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