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Ford is taking no risks when it comes to pedestrians engrossed in their smartphones.

Between replying to WhatsApp messages, posting photos on Instagram, selecting songs on Spotify and catching ’em all on Pokemon Go, smartphones can be very distracting.

So distracting, in fact, that one car maker is taking special measures to stop pedestrians who are glued to their gadgets from getting run over.

Ford has announced that it is introducing a new technology that enables vans to detect people in the road, and automatically apply the brakes if the driver is too slow to respond.

The pedestrian detection technology processes information from a radar located in the bumper, and a camera mounted on the windscreen.

A database of “pedestrian shapes” enables the system to distinguish people from objects such as trees and road signs, and can even predict when people may stray from the pavement and into the path of an oncoming vehicle.